12. The product is untested by consumers; only the company can assert its benefits.
What do people do when they’re thinking about buying a new product? They go online to find out what other people are saying about it. In fact, research suggests that up to 90% of consumers read online reviews . And 59% base their purchase decisions on recommendations from the people they know and trust – like friends, family members, and the people they follow online.
Don't be afraid to think outside of the box. "The word event is changing," Schneider says. "You have to think beyond press conferences and cocktail parties. Launch events can include street teams, mobile marketing, flash mobs, and cyber events."
Your graphics play a huge role in the success of your product launch on social media. They create a consistent palette, making your product easily recognizable. Dependent on the tools you’re currently using, you want to keep all launch content in one location. Your team shouldn’t have to ask where the Pinterest image is or why they can’t find a blog header image.
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